It was five years ago this month that Peloton released a holiday ad titled “The Gift That Gives Back” — and the backlash was immediate. The ad showed a husband gifting his wife a Peloton exercise bike, with her documenting her fitness journey over the following year. Critics immediately accused the ad of being sexist, arguing that it implied the husband wanted his wife to lose weight and reinforced negative body image stereotypes.  The backlash went viral, with social media users creating numerous parodies. Aviation Gin notably produced a comedic response featuring the same actress from the original ad.