This project comes on the heels of Sheeran’s eighth studio album, Play, which he released back in September. If you thought his promotional strategy was out of the box, just wait until you see him mingling with unsuspecting New Yorkers. Between colorful phone booths and a nostalgic Instagram account filled with blasts from the past, Sheeran truly knows how to keep his fans engaged. It’s like a pop-up concert in the City That Never Sleeps!
And let’s be real, who wouldn’t want to run into Ed while grabbing a bagel? With his penchant for surprises, we can only wonder what he has in store for us. Will he be jumping off taxis to perform? Or maybe he’ll start belting out a tune in Central Park. One thing’s for sure: this special is positioning itself to break new ground in the music industry. What’s your dream surprise concert location?


