Pitbull rarely talks about his family, but his new Billboard cover story just gave fans the most honest look yet at how he parents. The rapper says he keeps his children entirely out of his celebrity world because, in his words, “they’re not built for it yet.” He won’t even confirm how many kids he has, offering only that he has “a lot of kids.” That’s the entire statement.

What makes his approach stand out is how intentional it is. Pitbull says he’s taught his children to answer “no” whenever someone asks where they live or where they vacation. He also keeps them off social media while they’re young, though he said older kids can make their own choices. He calls himself the “wild card” in their lives, and says most of his current music ideas actually come from them.

And the music isn’t slowing down. Pitcoin, his fourteenth studio album, is out now, featuring collaborations with Enrique Iglesias, Lil Jon, Jason Derulo, Akon, Bon Jovi, Zion and Ne-Yo. So while the kids stay off the radar, Mr. Worldwide stays on the charts.